Soft Pink Velvet Cookies (Printer-Friendly)

Vibrant pink cookies with white chocolate chips—soft, chewy, and perfect for festive occasions or sweet cravings.

# What You Need:

→ Dry Ingredients

01 - 2 1/2 cups all-purpose flour
02 - 1 teaspoon baking powder
03 - 1/2 teaspoon baking soda
04 - 1/2 teaspoon salt

→ Wet Ingredients

05 - 1 cup unsalted butter, softened
06 - 1 1/2 cups granulated sugar
07 - 1 large egg
08 - 2 teaspoons vanilla extract
09 - 2 teaspoons pink gel food coloring

→ Add-Ins

10 - 1 cup white chocolate chips

# Directions:

01 - In a medium bowl, whisk together flour, baking powder, baking soda, and salt. Set aside.
02 - In a large bowl, use a hand mixer or stand mixer to cream softened butter and sugar until pale and fluffy, approximately 2 to 3 minutes.
03 - Beat in egg and vanilla extract until well combined. Add pink gel food coloring and mix until evenly tinted throughout.
04 - Gradually add dry ingredients to wet mixture, mixing on low speed until just combined. Avoid overmixing.
05 - Gently fold in white chocolate chips using a spatula until evenly distributed.
06 - Cover bowl with plastic wrap and refrigerate dough for 30 minutes to help cookies maintain their shape during baking.
07 - Preheat oven to 350°F. Line two baking sheets with parchment paper.
08 - Scoop tablespoon-sized balls of dough and place them 2 inches apart on prepared baking sheets.
09 - Bake for 10 to 12 minutes, or until edges are set but centers remain soft. Cookies may appear slightly underbaked; they will firm up during cooling.
10 - Cool cookies on baking sheets for 5 minutes, then transfer to wire rack to cool completely before serving.

# Expert Suggestions:

01 -
  • The dough is forgiving and comes together quickly, even when youre multitasking with a toddler tugging at your apron.
  • That soft, chewy center stays tender for days, making them perfect for lunchboxes or late night cravings.
  • The pink color is completely customizable, so you can go pastel or bold depending on your mood or occasion.
  • White chocolate chips melt just enough to create pockets of creamy sweetness in every bite.
02 -
  • Softened butter means room temperature, not melted, because melted butter will make the cookies spread too thin and lose their shape.
  • Chilling the dough is not optional if you want thick, bakery style cookies instead of flat pancakes.
  • Gel food coloring is far more concentrated than liquid, so start with less and add more until you reach your desired shade.
03 -
  • Measure your flour by spooning it into the cup and leveling it off, because scooping directly from the bag packs it down and leads to dry cookies.
  • If your dough feels too sticky to scoop, chill it for an extra 15 minutes and it will cooperate beautifully.
  • Underbaking slightly is the secret to keeping these cookies soft and chewy instead of crisp and crumbly.
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